YASA to move UK Headquarters to Bicester Motion’s Innovation Quarter

March 27, 2024

YASA’s new UK HQ at Bicester Motion’s Innovation Quarter (Courtesy Bicester Motion)
YASA’s new UK HQ at Bicester Motion’s Innovation Quarter (Courtesy Bicester Motion)

YASA Ltd, a wholly owned subsidiary of Mercedes-Benz AG, has announced plans to relocate its UK headquarters to a new 8,220 m2, facility in the Innovation Quarter at Bicester Motion, a new technology park located in Bicester, Oxfordshire, UK.

Bicester Motion’s new Innovation Quarter is a £60 million investment intended to boost pioneering future mobility discovery. YASA has taken a fifteen-year lease across three interconnected buildings, with construction due to start on-site in summer 2024, and completion targeted for spring 2025.

Subscribe to our weekly newsletter
Sign up

YASA’s axial flux technology

YASA uses its axial flux technology to produce electric motors that are reported to be up to 4x more powerful than those used in nearly all Electric Vehicles on the road today, whilst being around 50% smaller and lighter. Containing a number of pressed stator cores, manufactured from soft magnetic composite iron powder, the axial-flux motors are said to offer best-in-class power and torque densities and are suitable for both hybrid and pure electric vehicle applications.

The company’s axial-flux electric motors were showcased as part of the new Mercedes-Benz Vision One-Eleven concept car, unveiled last year.

An axial-flux electric motor from YASA is featured in Mercedes-Benz’s Vision One-Eleven concept car (Courtesy Mercedes Benz/YASA)
An axial-flux electric motor from YASA is featured in Mercedes-Benz’s Vision One-Eleven concept car (Courtesy Mercedes Benz/YASA)

Based in Oxfordshire

YASA employs over 400 people across several sites in Oxfordshire, including teams in innovation, engineering, manufacturing operations, and business support functions. Many of these teams will relocate to Bicester Motion in January 2026, upon completion of the new headquarters.

Markus Keicher, CEO, YASA, stated, “Having grown out of an Oxford University PhD in 2009, YASA’s home has always been in Oxfordshire. It is important for the company and staff that YASA maintains a strong foothold in the area, which is seen as a heartland of automotive technology in the UK. In order to meet the next stage of YASA’s growth, we need a new facility that matches our ambition and Bicester Motion is the right place for this and we are excited for the next stage of our journey as part of Mercedes-Benz.”

Daniel Geoghegan, chief executive, Bicester Motion, shared, “This is significant news for not just Bicester Motion but also the town, Oxfordshire and UK PLC that pioneering electric motor specialist YASA has chosen Bicester Motion for their new HQ as they continue accelerating their business. Their new headquarters will form a focal point for our latest phase of construction to showcase their impressive sustainable advanced technology innovation and secure local training and jobs.”

“By joining us, YASA’s new headquarters will enhance our already established and thriving community of fifty plus companies as well as Bicester and Oxfordshire’s important role as the home to world leading automotive technology and mobility brands. This significant pre-let is also a catalyst for our wider masterplan vision and delivery to include hotels and the Experience Quarter,” added Geoghegan.



Download PM Review magazine

In the latest issue of PM Review…

Download PDF

Extensive Powder Metallurgy industry news coverage, and the following exclusive deep-dive articles and reports:

  • From powder modification to rejuvenation: Fluidised Bed Reactors in metal powder production and Additive Manufacturing
  • Retech: Enabling the atomisation of reactive and refractory alloys at substantially higher levels of productivity and lower cost
  • Sustainability in Powder Metallurgy: Highlights from the 41st Hagen Symposium
  • Innovations from Japan’s Powder Metallurgy industry: award winners highlight novel automotive and healthcare applications

The latest news from the world of metal powders, delivered to your inbox

Don't miss any new issue of PM Review, and get the latest industry news. Sign up to our weekly newsletter.

Sign up

Join our community

Discover our magazine archive…

The free-to-access PM Review magazine archive offers unparalleled insight into the world of Powder Metallurgy from a commercial and technological perspective through:

  • Reports on visits to leading PM part manufacturers, metal powder manufacturers and industry suppliers
  • Articles on technology and application trends
  • Information on materials developments
  • Reviews of key technical presentations from the international conference circuit
  • International industry news

All past issues are available to download as free PDFs or view in your browser.


Browse the archive


Looking for PM production equipment, metal powders, R&D support and more?

Discover suppliers of these and more in our
advertisers’ index and buyer’s guide, available in the back of PM Review magazine.

  • Powders & materials
  • Powder process, classification & analysis
  • PM products
  • Atomisers & powder production technology
  • Compaction presses, tooling & ancillaries
  • Sintering equipment & ancillaries
  • Post-processing
  • Consulting & toll sintering
View online
Share via
Copy link