Hady Seyeda to oversee Masan Group’s tungsten activities in new dual role

April 13, 2021

Hady Seyeda was appointed to Deputy CEO alongside Masan High-Tech Materials’ CEO Craig Bradshaw (Courtesy Masan High-Tech Materials)

Masan High-Tech Materials, Ho Chi Minh City, Vietnam, has appointed Hady Seyeda as Deputy CEO. This role will be performed in tandem with his role as CEO of Masan’s tungsten specialist company, H.C. Starck Tungsten Powders, in Goslar, Germany.

In these dual roles, Seyeda will be responsible for all of the group’s tungsten activities worldwide, with the exception of the ore production and processing taking place in the Vietnamese Nui Phao mine. Other focuses of this strategic leadership position will include ensuring cross-business operations optimisation, maximisation of sales opportunities and execution of strategy.

The appointment was made official at the annual general meeting of Masan High-Tech Materials, at which CEO Craig Bradshaw presented a fiscal year that included the closing of the acquisition of H.C. Starck Tungsten Powders and a strategic alliance with Mitsubishi Materials Corporation. In 2020, particularly due to the acquisition of the former, net sales increased year-over-year by 55%, equivalent to approximately €265 million.

Masan High-Tech Materials has set a goal of net sales growth of around 50% for 2021, based on the year-round consolidation of H.C. Starck Tungsten Powders, as well as higher sales and market prices.



In the latest issue of PM Review…

PM Review Spring 2023

Download PDF

Extensive Powder Metallurgy industry news coverage, and the following exclusive deep-dive articles and reports:

  • GKN Powder Metallurgy: A strategic vision for the future of permanent magnets for EVs
  • Building trust in the Powder Metallurgy industry: The role of standardisation and an update on recent work by ISO/TC 119
  • High-volume powder production for Additive Manufacturing: SMS group’s continuous metal powder production process
  • Development of enhanced-performance PM brake pads for high-speed trains by Beijing Tianyishangjia New Material Corp., Ltd.
  • The START project: Creating a sustainable supply chain for green energy harvesting products by Powder Metallurgy
  • World PM2022: Reviewing three innovative methods for metal powder production

The latest news from the world of metal powders, delivered to your inbox

Don't miss any new issue of PM Review, and get the latest industry news. Sign up to our weekly newsletter.

Sign up

Join our community

From the industry…

Discover our magazine archive…

The free-to-access PM Review magazine archive offers unparalleled insight into the world of Powder Metallurgy from a commercial and technological perspective through:

  • Reports on visits to leading PM part manufacturers, metal powder manufacturers and industry suppliers
  • Articles on technology and application trends
  • Information on materials developments
  • Reviews of key technical presentations from the international conference circuit
  • International industry news

All past issues are available to download as free PDFs or view in your browser.


Browse the archive


Looking for PM production equipment, metal powders, R&D support and more?

Discover suppliers of these and more in our
advertisers’ index and buyer’s guide, available in the back of PM Review magazine.

  • Powders & materials
  • Powder process, classification & analysis
  • PM products
  • Atomisers & powder production technology
  • Compaction presses, tooling & ancillaries
  • Sintering equipment & ancillaries
  • Post-processing
  • Consulting & toll sintering
Download PDF
Share via
Copy link