Ceratizit USA expands sales team
June 25, 2022
Ceratizit USA, headquartered in Warren, Michigan, USA, has expanded its customer support team with the appointment of two new sales engineers covering the Midwest and five new sales engineers covering the American South.
Covering the Midwest are sales engineers Shane Lichtenberg and Tim Majerus. Filling out a current staff size of eight, Lichtenberg and Majerus are said to bring machining and tooling experience along with skill sets in understanding and finding solutions to customers’ problems. Lichtenberg will operate primarily in West Michigan with a focus on automotive manufacturing along with Tier 1 and Tier 2 suppliers. Majerus will specialise in small engine machining solutions for the agriculture, oil & gas, and motorcycle & watercraft industries.
“Our territory grew by 33% last year, and with the addition of these new individuals and their backgrounds and knowledge, I believe we’ll continue to grow at an even greater pace – but, more importantly, provide the best possible customer support,” stated Craig Engler, Ceratizit USA Midwest Territory National Sales Manager.
“There is a tremendous opportunity for growth with the increased volumes in automotive manufacturing,” he said. “Tier suppliers are focused on new lines being ramped up, such as those for the new electric vehicle launch programmes that are now working their way to the forefront. Both Lichtenberg and Majerus will work with Ceratizit USA distributor & integration partners to expand sales and integrations as well as continue to build relationships with end-users in their territories.”
Concentrating on the American South are new sales engineers Shannon Grismore, Jose Acevedo, Bryan Carter, Scott Driggs and Henry Barton, bringing a wide breadth of knowledge, experience and problem-solving skills to customers in Ohio, Southern Indiana, Kentucky, Texas, Louisiana, Oklahoma and west to the Pacific Coast.
Said to be as important as their experience, the new team members have existing relationships with their respective markets and customers that will fast track response times and problem solving. “We didn’t transfer or move anybody,” added Troy Wilt, Ceratizit USA Southern Territory National Sales Manager. “They’ve all been in their markets for a long time. They are experienced people, and they’re very familiar with their customers.”
That industry-specific experience and customer awareness will be essential given the territory’s expanse and the influx of new market segments, which includes a significant transition from oil & gas to automotive, aerospace, agriculture and medical applications.
“The new team members will allow Ceratizit to be a resource ‘at the plant level’ in the areas that are growing,” Wilt stated.
