The end of the Geneva International Motor Show
June 10, 2024
The Geneva International Motor Show, held annually in Geneva, Switzerland, has announced that it will be coming to an end. Organisers have attributed the move to dwindling interest in the event in combination with a tough market.
Started in 1905, the show has played host to numerous vehicle launches and attracted around 120 exhibitors at its height. In recent years, however, the Geneva exhibition has had to compete with bigger shows, both nearby in Munich, Germany, and further afield in Beijing, China.
“It has to be said that the lack of interest shown by manufacturers in the Geneva Salon in a difficult industry context, the competition from the Paris and Munich shows which are favoured by their domestic industry, and the investment levels required to maintain such a show, sound the final blow for a future edition,” Alexandre de Senarclens, president of event organiser Comité permanent du Salon International de l’Automobile Foundation.
This decision follows four years of disruption, beginning in 2020 with the COVID pandemic. The latest event, held in spring 2024, attracted just one European carmaker, Renault, alongside several Chinese, and drew only 168,000 visitors, short of the 200,000 the event had targeted.
Organisers have stated they still plan to hold the Qatar edition of the Geneva show in November 2025.
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