Through its Kanthal brand, Sandvik offers an extensive selection of heating technology products and services suited to Powder Metallurgy applications. The Kanthal business, fully incorporated into the Sandvik Group in 1997, is regarded as one of the group’s most valuable brands. In order to further strengthen the brand in the market place, it was announced that it will now be endorsed as ‘Part of Sandvik Group’ and the brand identity will be updated accordingly.
“We want our customers to know that the Kanthal® brand is a world leader within the heating technology segment. There is great growth potential for the brand both geographically and within new application areas,” stated Nicklas Nilsson, Vice President Sandvik Materials Technology.
“Until now, the relationship between Kanthal® and Sandvik has been communicated by using both logos. From now on we will use the Kanthal® logo together with the endorsement ‘Part of Sandvik Group’ when communicating and promoting the brand. This will both clarify the relationship and strengthen the Kanthal® brand further,” added Minna Rodling, Brand Manager Sandvik Group.
Kanthal APMT is an iron-chromium-aluminium (FeCrAl) powder metallurgical dispersion strengthened alloy used for structural parts in high-temperature applications in the range of 800 to 1300°C. The material offers a unique combination of strength and corrosion resistance and is suitable for structural parts such as nozzles, flanges, furnace rollers and retorts.