Rio Tinto launches sustainability label for aluminium

February 12, 2021

START will allow end-users to make more informed decisions about the products they buy (Courtesy Rio Tinto)

International metal and mining corporation Rio Tinto, headquartered in London, UK, has launched a new concept for transparency and traceability in the aluminium industry with its new programme, START.

The company refers to this venture as a ‘nutritional label’ for responsible aluminium, with customers receiving a digital sustainability label, via a secure blockchain, displaying information about the site where the aluminium was produced, covering ten criteria: carbon footprint, water use, recycled content, energy sources, community investment, safety performance, diversity in leadership, business integrity, regulatory compliance and transparency.

START will help companies meet consumer demand for transparency on where and how the products they purchase are made, allowing end-users to make more informed decisions about the products they buy.

“START is a significant step forward for the aluminium industry as the first offering of this kind, setting a new standard on transparency, traceability and responsible production from mine to market. Our vision is that our customers can showcase the sustainability of the aluminium they purchase from Rio Tinto to their consumers, delivering full value from our responsible production,” stated Alf Barrios, CEO.

Through the programme, Rio Tinto also aims to provide technical expertise through a sustainability advisory service and support for customers looking to build their sustainability offerings and benchmark and improve performance, while supporting sourcing goals and access to green financing.

The START sustainability label is now globally available for aluminium purchased from Rio Tinto’s managed operations.

In the latest issue of PM Review…

Download PDF

Extensive Powder Metallurgy industry news coverage, and the following exclusive deep-dive articles and reports:

  • From powder modification to rejuvenation: Fluidised Bed Reactors in metal powder production and Additive Manufacturing
  • Retech: Enabling the atomisation of reactive and refractory alloys at substantially higher levels of productivity and lower cost
  • Sustainability in Powder Metallurgy: Highlights from the 41st Hagen Symposium
  • Innovations from Japan’s Powder Metallurgy industry: award winners highlight novel automotive and healthcare applications

The latest news from the world of metal powders, delivered to your inbox

Don't miss any new issue of PM Review, and get the latest industry news. Sign up to our weekly newsletter.

Sign up

Join our community

Discover our magazine archive…

The free-to-access PM Review magazine archive offers unparalleled insight into the world of Powder Metallurgy from a commercial and technological perspective through:

  • Reports on visits to leading PM part manufacturers, metal powder manufacturers and industry suppliers
  • Articles on technology and application trends
  • Information on materials developments
  • Reviews of key technical presentations from the international conference circuit
  • International industry news

All past issues are available to download as free PDFs or view in your browser.


Browse the archive


Looking for PM production equipment, metal powders, R&D support and more?

Discover suppliers of these and more in our
advertisers’ index and buyer’s guide, available in the back of PM Review magazine.

  • Powders & materials
  • Powder process, classification & analysis
  • PM products
  • Atomisers & powder production technology
  • Compaction presses, tooling & ancillaries
  • Sintering equipment & ancillaries
  • Post-processing
  • Consulting & toll sintering
View online
Share via
Copy link