Powder Metallurgy parts maker, PMG, headquartered in Füssen, Germany, has launched a new corporate identity, as the company reaffirms its commitment to be a driving force in shaping the transformation of the automotive industry.
PMG’s rebranding is coming alongside the extensive changes seen in the automotive industry as a whole, as it enters a period focused on a sustainable future.
A new brand message ‘Passion Drives Us’ is said to refer to the core of the company’s brand identity: passion is both the drive and the engine that holds PMG together. PMG’s new motto ‘Change is a Chance’ is said to reflect the transformation in the automotive industry, emphasising that PMG is ideally positioned to turn challenges into opportunities.
Founded in 1960, PMG has eight facilities on three continents, and over 1,400 employees. The façade design of all of the company’s sites worldwide will be updated over the next few months.