Micromeritics expands operations in Asia

August 17, 2022

Micromeritics Instrument Corporation, Norcross, Georgia, USA – a supplier of high-performance systems used to characterise particles, powders and porous materials – has established direct sales, service, and support operations in South Korea through the acquisition of Protech Korea, its long-time distributor.

The new Micromeritics Korea base is headquartered in Daejeon, a centre for academic and industrial innovation. The entire Protech sales, service, and applications teams are now part of Micromeritics Korea.

Additionally, to further enhance its regional customer support, the company opened an expanded sales, service, and training headquarters in Shanghai. The new facility is located near Shanghai Hongqiao International Airport, a hub for regional travel said to be central to the growing businesses related to advanced batteries and the net-zero economy.

Ruby Hooi will lead the company’s sales operations in partnership with its network of distributors in Southeast Asia. Based in Singapore, Hooi has spent more than a decade providing technical support and building effective relationships with customers in analytical laboratories.

John Jordan, vice president of Worldwide Sales & Service, commented, “Asia has been a tremendous growth driver for our company; the demand from innovative companies and institutions in Korea, China, and Southeast Asia continues to grow. Our investments in Asia are a demonstration of our unwavering commitment to collaborate, provide superior technology, and deliver expert support to our customers in Asia.”


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