Luxury carmaker Jaguar Land Rover (JLR) has announced plans to electrify its range of vehicles, with the goal of becoming a fully net-zero carbon business by 2039. The company announced that Jaguar will be an all-electric brand from 2025, with all models built exclusively on a pure electric architecture. Over the next five years, JLR will also introduce six pure electric variants under the Land Rover brand, adding its first model by 2024.

Both Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.

“Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers,” stated Thierry Bolloré, JLR Chief Executive Officer. “A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.”

As part of its plan to become carbon neutral, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is reported to be already underway, with prototypes arriving on UK roads within the next twelve months as part of the long-term investment programme.

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