Honda to build new automobile plant in Mexico to meet demand for fuel efficient subcompact vehicles

August 24, 2011

August 24, 2011

Honda’s production and sales company in Mexico, Honda de Mexico, S.A. de C.V., has announced that it will build a new automobile plant for production of fuel-efficient subcompact vehicles for the Mexican and North American markets. Honda will invest approximately US$800 million to build the plant, which is scheduled to begin operation in 2014.

The new plant is expected to employ around 3,200 when at its full annual capacity of 200,000 units, and will occupy a 5.66 km2 site in a suburb of Celaya, Guanajuato, about 210 miles east of Honda de Mexico’s two existing plants in El Salto, Jalisco, which build automobiles, motorcycles and auto parts.

This will be the eighth Honda auto plant in North America – and its 10th auto assembly line – and will boost Honda’s capital investment in its North American operations to nearly US$21 billion, state the company. Honda employs more than 33,000 in North America. Production operations related to automobiles include four auto plants, two auto engine production facilities and two transmission plants in the United States, two auto plants and an auto engine plant in Canada, and an auto plant in El Salto.

The new plant in Mexico will increase Honda’s automobile production capacity in North America from the current 1.63 million units to 1.83 million units in 2014. In 2010, more than 87 percent of Honda and Acura cars and light trucks sold in America were produced in North America.

“With growing demand for fuel-efficient vehicles, this plant will increase Honda’s ability to meet customer needs for subcompact vehicles from within North America,” said Tetsuo Iwamura, president of American Honda Motor Co., Inc. and chief operating officer for Honda’s North America Region. “This new plant will further strengthen the foundation of Honda’s North American business by enabling Honda to more flexibly respond to changing market conditions from within the region.”

In North America, Honda produces global models such as Civic, Accord and CR-V as well as region-specific light truck models including the Odyssey and Pilot. The smallest automobile currently produced by Honda in North America is the compact Honda Civic, which is built at Honda plants in Indiana and Ontario, Canada. 


Edited by: Paul Whittaker, Editor, [email protected]   

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August 24, 2011

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