Honda Automobile (Thailand) Co., Ltd, Honda’s automobile production and sales joint venture company in Thailand, recently held a ceremony to mark the start of construction of its new production plant located within the Rojana Industrial Park in Prachinburi Province.
With an investment of around 17.15 billion baht, including acquisition of the land and construction, the new plant is scheduled to become operational in 2015. Annual production capacity is said to be 120,000 units and the plant will provide approximately 1,200 new jobs. Honda is planning to produce primarily small and sub-compact sized vehicles at the new plant, for which it states demand is increasing on a global basis.
The ceremony was attended by Thailand’s Prime Minister Yingluck Shinawatra and Japanese Ambassador to Thailand Shigekazu Sato as a guest of honour, as well as Takanobu Ito, President & CEO of Honda.
“Thailand has long been one of our key markets and an important R&D and production base for Honda in the Asia/Oceania region. Honda will continue to create high-quality automobiles that meet customer needs and to fulfill our strong environmental commitment to leave ‘Blue Skies for Our Children’ while continuing to grow our business along with the growing prosperity of Thailand,” stated Takanobu Ito.
Honda is also planning to extend the production line in its existing plant in Ayutthaya to further increase the plant’s annual production capacity from the current 280,000 units to 300,000 units in 2014. Combined with the capacity of the new plant, Honda’s total annual production capacity will be increased to 420,000 units in 2015.
Honda’s automobile sales in Thailand for the fiscal year ended March 31 2013 totalled 240,675 units, becoming the best-selling automobile brand in the Thailand passenger car segment, stated Honda.