Höganäs celebrates 25th anniversary in China, adds upgraded mixing station
November 17, 2018
Höganäs celebrated the 25th anniversary of its Chinese operations with a ceremony at its Qing-Pu site in Shanghai, China (Courtesy Höganäs AB)
Sweden’s Höganäs AB recently celebrated the 25th anniversary of its operations in China with a ceremony at its Qing-Pu site in Shanghai, China, attended by a number of guests including local government representatives, industry associations and customers. As part of the celebration, the company inaugurated an upgraded state-of-the-art mixing station at the plant.
The company has been active in China since In 1993, when it entered into a joint venture with a Chinese partner, later taking full control of the company. Höganäs has since made numerous investments in the country and Fredrik Emilson, Höganäs CEO, stated during the event that, “The Chinese PM Industry of today is considered as one of the world’s most advanced. It is our ambition that this upgraded mixing facility will play an integral part of the continued success of the PM industry in China.”
Xiangjun Ni, vice-mayor of Qingpu, commented, “Höganäs was one of the first foreign enterprises to establish itself in Qing-Pu. We are delighted with the continuous development of Höganäs and would like to express our best wishes for the future.”
Speaking on the new mixing station, Mark Braithwaite, Head of Höganäs in the Asia-Pacific region, stated, “This shows our commitment to the China market and our plan and expectation to remain the market leader while continuing to offer our market leading powder mixes. We will continue to offer the highest level of services for our customers by continuing to develop the market.”
“We have substantially upgraded the material handling process from when the powder comes from Sweden and to when it shall be delivered to the customer,” added Richard Molin, Country Manager for South Korea and Head of Asia-Pacific operations. “We have put in our latest technologies in the new mixing station to significantly increase capacity and improve safety.”
Charlie Chu, formerly General Manager at Porite Taiwan, a Japanese-owned, specialist Powder Metallurgy company, commented on the anniversary: “Metal powder may look simple, but the mixing quality is very important for all users. When Höganäs started here in Qing-Pu 25 years ago, I was visiting this plant and I saw what they would be able to do in China. Much has happened since then and much has also happened in China with the growth of the automobile industry. I am certain that this upgraded mixing station will be good for the whole PM industry in China.”
Zhirong Zhu, General Manager at NBTM New Materials Group, a China-based company engaged in the production and sales of PM machinery parts and soft magnetic materials, added, “the establishment of Höganäs in China 25 years ago was very helpful for China’s PM industry. And 25 years later, when Höganäs upgrades its mixing station, it brings new big opportunities for China’s manufacturers to also upgrade its own products.”
