Goodfellow Cambridge, a specialist metals and material supplier based in Huntingdon, UK, has appointed Claire Hartley as Chief Marketing Officer. This appointment aims to support the firm’s expansion into new sectors and growth plans, which are expected to result in £25 million in revenue by the end of 2023.
The initial focus will reportedly be placed on creating a stronger digital presence and improving the customer experience. Additionally, efforts will be made to reinforce impact in key sectors and support expansion into new markets, such as aerospace.
“This is a very exciting time to be joining Goodfellow Cambridge, following its acquisition by Battery Ventures and recent growth in both established and new markets,” explained Hartley, who has previously held senior roles at Xeros Technology Group, 10to8 and Capita plc. “We have a strong reputation in supplying metals, alloys, ceramics, glasses, polymers, compounds, composites for the science and R&D industries. The opportunity now is to take this unrivalled capability into a host of sectors that would benefit from the specialist materials and technical expertise we can provide.”
She added, “Working with my multi-skilled marketing team and aligning closely with sales, we will focus on activities and content, leveraging our growing digital channels to reach our client base. I’m really passionate about brand stories, engagement and being the customer champion and this will be central to all of our marketing going forward.”
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Goodfellow Cambridge offers a range of 150,000 catalog products, as well as comprehensive bespoke processing services that function as an extension of a customer’s production team. This allows for the development of custom-fabricated components in any required quantity.
Hartley continued, “Another important aspect of the marketing mix will be positioning Goodfellow Cambridge as an expert in our field. This will be through thought leadership articles, technical talks from Dr Aphrodite Tomou and attendance at strategic exhibitions like Space-Comm Expo 2023. The latter was a hugely successful show, with lots of conversations taking place about how our materials can make a difference to companies involved in manufacturing in space.”
Simon Kenney, CEO of Goodfellow Cambridge, concluded, “We’re excited to have attracted Claire to the team as we continue to make the move towards becoming a marketing-led business. Our manufacturing processes and materials are helping companies change the world every day and now it’s time we told everyone about it.”