The BMW Group has announced plans to build a new automotive production plant in the Joinville region of Brazil. The new site will have a production capacity of approximately 30,000 vehicles per year and will create over 1,000 new jobs, as well as additional jobs within the supplier network.
“Brazil is a market with tremendous potential for the future for the BMW Group. For that reason, we are strengthening our long-term commitment to this country,” stated Ian Robertson, Member of the Board of Management, responsible for Sales and Marketing at BMW. “This will create the necessary conditions for us to maintain the balance of sales between Europe, Asia and the Americas – and, therefore, for the long-term success of our company. With this move, the BMW Group is applying its strategic principle of ‘production follows the market’, which has already proved successful in markets such as the U.S., China and India.”
The new plant in Brazil will extend the BMW Group’s production network which currently comprises 29 production and assembly facilities in 14 countries. The company has been manufacturing BMW motorcycles at its Manaus location since 2010.
The BMW Group has had a local sales company in Brazil since 1995. A total of 15,214 vehicles were sold in Brazil in 2011. This represents a growth rate of almost 54%. BMW Motorrad also increased its sales by 55% in 2011 to reach a total of 5,442 motorcycles.
Posted by: Paul Whittaker, Editor ipmd.net, [email protected]